12 December 2011

the missing 'a' is for boring

how to shift from morally reprehensible to boring (in nonsenseworld),
from the WSJ:

Despite new ownership, a new board and new management, security contractor Xe Services LLC could never shake a troublesome nickname: the company formerly known as Blackwater.
Now, it's the company formerly known as Xe.
On Monday, Virginia-based Xe plans to unveil a new name—Academi—and new logo. In an interview with The Wall Street Journal, Ted Wright, president and chief executive, said the name change aims to signal a strategy shift by one of the U.S. government's biggest providers of training and security services.
Mr. Wright said Academi will try to be more "boring."

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